Children’s home furnishings and accessories retailer The Land of Nod has selected Allurent on Demand to add interactive shopping experiences to its website, Facebook business page, and company blog.
Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers’ existing websites, including their social media points of presence.
The Land of Nod plans to use the Allurent on Demand platform to help highlight merchandise in new ways that make it easier for shoppers to explore items in the same design collection, find complementary items, and focus on a design trend.
“We offer a wide range of carefully designed and crafted home furnishing and related products for children in different collections – or design themes. With Allurent on Demand, we can now better highlight our collections and update our online merchandise and marketing messages to stay very fresh,” explains Michelle Kohanzo, Marketing Director at The Land of Nod. She adds, “Allurent on Demand will be an integral part of our ongoing and evolving online merchandising strategy.”
Graeme Grant, chief executive officer of Allurent, comments, “The Land of Nod already offers an engaging and differentiated ecommerce experience that’s been very successful. So, it’s particularly gratifying that they chose Allurent on Demand to take them to the next level by adding highly interactive, easy-to-shop and on-brand experiences – and making those great shopping experiences available across various online channels, like their Facebook business page.”
E-commerce solution provider Payvment has announced the Facebook Fan Incentive Pricing feature for its Payvment e-commerce solution. The program marks the first time sellers on Facebook can provide instant product discounts to users that become Fans or “Like” their Facebook page.
While Facebook has provided a way for everyone—from large brand corporations to small home-based sellers—to attempt to build transparent relationships and communication channels with current and potential customers, the site has not been able to directly incentivize shoppers to purchase through the acquisition of Fans. more…
CEM software provider Tealeaf has launched Tealeaf 8, bringing real-time customer behavior analysis to ebusiness teams.
The new capabilities provide real-time awareness and analysis of the broader spectrum of online experience challenges, and enabling ebusiness teams to rapidly and efficiently respond — optimizing their websites, reducing revenue impact, and recovering and retaining affected customers. more…
Arden B., the women’s contemporary division of The Wet Seal has launched its mobile web storefront built on the Digby Mobile Commerce Platform. Digby also developed the mobile shopping experience for the company’s namesake brand, Wet Seal, which went live in December 2009.
The mobile storefront for Arden B. is further evidence that Wet Seal believes mobile will be an important cross-channel strategy for reaching its customers. These mobile storefronts complement Wet Seal’s iRunway iPhone application, released in 2009, which enables shoppers to view thousands of suggested outfits using styles they find while in the retailer’s stores. more…
Rickard List Marketing is now managing The Education Center Email List, which includes more than 280K opt-in subscribers who are education industry decision-makers in teaching positions.
The Education Center, Inc. publishes top-quality resource materials for Preschool through Grade 6 teachers. These include The Mailbox, America’s #1 teacher magazine, Teacher’s Helper, Learning: Resources for Successful Teaching, and supplementary products. more…
3PL provider Kenco Logistic Services has been selected by Hungry Fish Media as the US e-commerce fulfillment partner for Force Factor. Kenco will be fulfilling customer orders from the Force Factor Website.
Developed by former Harvard athletes and subjected to cutting-edge research, Force Factor was launched in April 2009 and quickly grew into a dominant sports supplement brand through extremely effective online advertising and consistent, quality customer care. more…
Merkle, a customer relationship marketing agency, and [x+1], an online targeting platform, announced a strategic partnership that will allow marketers to bring the performance of integrated customer-centric campaigns to a new level.
In the initial phase of the partnership, [x+1]’s powerful audience targeting platform will be integrated with Merkle’s proprietary data, technology and analytics capabilities to enable Digital Media Optimization, which will allow marketers to effectively capture, utilize and integrate insights from online display advertising.
ThreatMetrix, a provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that iReel.com, a leading provider of online movie rentals, is using ThreatMetrix to eliminate real-time fraudulent credit card not present use.
According to Adam Altman, COO, iReel.com, many first time customers would go online and order a movie in real-time with a credit card. Unfortunately, many of those credit cards later proved to be invalid after the transaction had occurred.
“The scale of the problem was extraordinary,” said Altman. “We were being hit by hundreds of false credit card transactions on a daily basis. We also had a specific instance of an affiliate who referred — and was commissioned — on ‘new’ customers using stolen credit card data. The affiliate was based in Serbia while the credit card charges were in the U.S. It got to the point where credit card fraud was not only jeopardizing our profitability; it was also threatening our good standing with our merchant credit card payment processor. Something had to be done. That’s when we turned to ThreatMetrix.”
Delivered as a cloud service, the ThreatMetrix Fraud Network is unique among fraud detection solutions because it can address all three of the major web fraud scenarios: verifying customers, authorizing transactions and authenticating users, all in real-time without customers providing personally identifiable information.
The ThreatMetrix Fraud Network is a web-based system that utilizes a wide variety of device- and transaction-related data, not including PII, to build a contextual score that delivers all the information security pros need to make a thoughtful go, no-go decision about a customer. Among the data gathered by the ThreatMetrix Fraud Network is deep intelligence about the device, key transaction details and past behavior, both on-site and globally.
BlogWire has launched their new media PR suite of services, aimed at connecting marketing and PR professionals with the niche markets in the blogging community. BlogWire’s flagship wire, SheBlogs has established a community of more than 2000 bloggers, who collectively reach more than 20 million monthly unique visitors. more…
Augme Technologies, an interactive media marketing platforms technology and services provider, announced the integration and deployment of Scanbuy’s mobile multi-barcode scanner application and its new ScanLife Packaging Connect barcode registration solution into the AD LIFE mobile marketing platform.
Product manufacturers and packaging companies can now seamlessly link existing UPC, EAN or ISBN barcodes to the AD LIFE platform’s content creation, delivery, tracking and behavioral analytics tools, providing consumers the opportunity to enhance their shopping and brand experiences.
Previously, mobile phone barcode scanning provided only price comparison and basic product information tools. Now, brands can easily “activate” an existing UPC through the AD LIFE platform to provide consumers with access to relevant digital media, including recipe ideas, product demo videos, coupon offers, social network feeds, and many other interactive applications. more…
