Bazaarvoice Launches BrandAnswers
Hosted social commerce application provider Bazaarvoice has launched BrandAnswers, an application designed to directly connect manufacturers with shoppers in the retail channel and fill the information gaps that create unnecessary barriers to purchase.
With BrandAnswers, manufacturers can now find and answer shoppers’ questions on the world’s largest retail sites where consumers go to research and buy products. Answers are badged with the manufacturer’s name and logo and immediately appear on the retailer’s site, where they are available to millions of other shoppers who may have the same questions. By engaging consumers around the information they need, manufacturers are able to build brand equity and significantly increase retail sales, as well as reduce returns, decrease support costs, and gain real-time insights into consumer sentiment and behavior.
Research has shown that three out of four shoppers have walked away from a purchase due to a lack of available product information online. Resources to help consumers research and purchase online are especially critical right now, as every $1 spent online influences $5.77 spent in the store in the following two weeks.
BrandAnswers is a natural extension of Ask & Answer, a product introduced by Bazaarvoice two years ago. Bazaarvoice pioneered Ask & Answer to tap the power of online communities to address the unanswered questions that can stop a purchase and send a visitor to a competing site.
