The Home Depot Remodels its Gift Card Program with CashStar
CashStar , the interactive gift card and incentives company, today announced that The Home Depot , the world’s largest home improvement specialty retailer, is offering CashStar-powered online and printable gift cards. Just in time for the holidays, The Home Depot is able to offer their customers the convenience of purchasing personalized gift cards online that can be sent via email and redeemed in-store or online at HomeDepot.com.
“Offering customers new and innovative ways to shop for products is a key advantage for any retailer, especially during the holiday season. With CashStar’s platform we have the flexibility to get creative with our gift card program, while providing consumers with a truly convenient and fast way to purchase and send The Home Depot online gift cards,” said Michael Homiak, Director, Gift Card and Incentives, The Home Depot. “We are excited to build on this innovation and explore the promotional opportunities CashStar’s platform delivers to further engage with our customers.”
With more than $73 billion in sales, The Home Depot is continuously looking to enhance and personalize the customer experience at their 2,242 retail locations across the country and within their online store. This new gift card offering enables customers to conveniently purchase online gift cards at HomeDepot.com that they can easily make into personalized and unique gifts with a custom message or by uploading a photo. Consumers can then select the card denomination and set the day and time the gift should be delivered via email – either instantly or at a later date. Similar to other The Home Depot gift cards, CashStar-powered online gift cards have no fees or expiration dates and are redeemable in stores and online.
“We are thrilled to partner with The Home Depot, one of the most popular retail gift card brands in the world, to help them take advantage of the tremendous sales and marketing opportunities available through our gifting platform this holiday season and beyond,” said David Stone, CashStar’s CEO. “As more consumers shop online, CashStar’s platform enables The Home Depot to drive sales in this channel while engaging with consumers in an unparalleled manner, something plastic cards just can’t deliver.”
