Columbia Sportswear Goes Mobile With Demandware
WOBURN, Mass. – March 9, 2010 – Demandware, Inc., the global leader in on-demand ecommerce, today announced Columbia Sportswear Company (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, has launched a mobile storefront with Demandware’s mobile commerce application. This new storefront, Columbia.com/Mobile, reaches outdoor enthusiasts directly on their mobile devices where they can learn more about Columbia, its product line and shop on the fully ecommerce-enabled site. more











